Sugar-Free Bihari Sweets — India's First Diabetic-Friendly Range

🌿 India's First Sugar-Free Bihari Sweets

Diabetes ke baad bhi ghar ka swaad

मधुमेह है? त्योहार छूट नहीं सकता।

Sugar-free Thekua, sugar-free Perukiya — banayi gayi same traditional Bihari recipes se, lekin cheeni ya gur ki jagah sirf stevia. Zero added sugar. Pure desi ghee, zero preservatives, diabetic-friendly. NDTV Shrestha Icon Mallika Singh ke kitchen se.

Shop Sugar-Free Range See All Products
NDTV Shrestha Icon of Bharat · FSSAI Certified · Pure Desi Ghee · Free Shipping Pan-India · Zero Preservatives

The Story Behind The Range

For everyone who watches the family eat sweets — and looks away

Diabetes hone ka matlab yeh nahi ki tyohaar ka swaad chhoot jaaye. Chhath Puja par jab sab Thekua khaate hain, aur aap chai mein bhi extra dhyaan rakhte hain — yeh feeling hum samajhte hain. Isi liye hum lekar aaye India ka pehla sugar-free Bihari sweets range. Wahi authentic Bihari taste, bina added sugar. Bilkul wahi Thekua jo Maa banati thi — ab aapke liye bhi.

Why Apna Swad Sugar-Free

Four reasons diabetics trust us

Yeh sirf "sugar-free" label nahi hai. Yeh ek nayi recipe hai — Mallika Singh ne specially diabetics ke liye banayi, aur National Stage par NDTV ne validate ki.

🌿

Zero Added Sugar

No sugar, no jaggery, no honey. Sweetened only with stevia — a leaf-derived natural sweetener.

🥛

Pure Desi Ghee

Premium desi ghee, not vegetable oil. The healthy fat that traditional Bihari recipes always used.

👩‍🍳

Mallika-Approved

Every batch personally tasted by Mallika Singh, NDTV Shrestha Icon. Same standard as our regular range.

✓

Diabetic-Friendly

Made for people managing diabetes, pre-diabetes, or anyone choosing healthier sweets. FSSAI certified.

Real Demand From Real Customers

Almost half of Apna Swad customers choose sugar-free

44%
of orders include sugar-free
54%
of revenue from SF range
12
states already ordering SF
₹840
avg SF order (vs ₹686 overall)

Yeh sirf number nahi hai. Yeh real demand ka proof hai — Hyderabad, Chennai, Gurgaon, Delhi, Jhansi — har sheher se diabetics order kar rahe hain.

Our Sugar-Free Range

Six products. Zero added sugar.

Choose your variant — Classic or Pure Desi Ghee. Har product 400g aur 800g size mein available. Free shipping across India.

Sugar-Free Sugar-Free Thekua Classic
Thekua

Thekua – Sugar-Free (Classic)

Diabetic-Friendly Classic
From
Rs. 419.00
400g · 800g
Shop Now →
Premium Sugar-Free Thekua Desi Ghee
Thekua

Thekua – Sugar-Free (Pure Desi Ghee)

Desi Ghee Sugar-Free
From
Rs. 499.00
400g · 800g
Shop Now →
Sugar-Free Sugar-Free Perukiya
Perukiya

Perukiya – Sugar-Free Khoya (Classic)

Khoya Diabetic-Friendly
From
Rs. 449.00
400g · 800g
Shop Now →
Premium Sugar-Free Perukiya Desi Ghee
Perukiya

Perukiya – Sugar-Free (Pure Desi Ghee)

Desi Ghee Khoya Sugar-Free
From
Rs. 529.00
400g · 800g
Shop Now →
Bundle Diabetic Combo Bundle
Bundle

Sugar-Free Bundle

SF Thekua SF Perukiya 2-Pack
Bundle
Rs. 799.00
Order Bundle →
Sampler Thekua Tasting Pack
Bundle

Thekua Sampler (3-Pack)

Jaggery Sugar Sugar-Free
Bundle
Rs. 989.00
Order Sampler →

"

Jab mere papa ko diabetes hua, woh har Chhath par mithai ki taraf bas dekhte the. Yeh range maine unke jaise har Bihari ke liye banayi hai — taaki tyohaar par koi family member kabhi side mein na baithe. Yeh recipe meri Maa ki hai, sirf added sugar nahi hai.

— Mallika Singh Co-founder & Head of Kitchen · Shrestha Icon of Bharat, NDTV

Common Questions

Aapke important sawaal

Are these products safe for diabetics?
Hamare sugar-free products mein zero added sugar hai — cheeni, gur ya honey bilkul nahi, sirf stevia. Lekin Thekua aur Perukiya aata aur khoya se bante hain, jo carbohydrates hain aur blood sugar ko affect karte hain, chahe sweetener koi bhi ho. Isliye yeh added sugar hata dete hain, par "no effect" nahi hai. Apni diet aur portion ke baare mein apne doctor se zaroor consult karein.
Sugar ki jagah kya use karte hain?
Sirf stevia — ek patti se bana natural sweetener jismein sugar aur calories nahi hain. Koi blend nahi, koi filler nahi. Refined sugar, jaggery, honey, aur artificial sweeteners (aspartame, sucralose) hum use nahi karte.
Kya taste regular Thekua jaisa hi hota hai?
Kaafi close, par hum yeh nahi kahenge ki bilkul same hai — stevia ka apna character hota hai. Pehli baar try karne wale customers ne bataya ki initially halka difference feel hota hai, but pure desi ghee ki khushboo aur traditional spices same hain. Texture, aroma aur elaichi sab wahi — sirf sweetener alag hai.
Shelf life kya hai sugar-free products ki?
Thekua aur Perukiya: 10–15 days from delivery, agar cool aur dry jagah pe rakhein. Refrigerate karne se shelf life aur badh jaati hai. Yeh fresh-made hote hain, mass-produced nahi.
Pre-diabetic hoon, kya yeh khaa sakta hoon?
Yeh added sugar hata kar traditional swaad enjoy karne ka ek accha option hai. Par yeh aata aur khoya se bane sweets hain, isliye portion ka dhyaan rakhein aur apni diet ke baare mein apne doctor se ek baar zaroor poochein.
Pricing regular Thekua se zyada kyun hai?
Sugar-free recipe stevia use karti hai, jo refined sugar se kaafi mehnga hota hai. Hum quality compromise nahi karte, isliye Rs.70–100 zyada price hai. Bundle aur 800g packs mein per-gram cost kam ho jaata hai.
Free shipping milega?
Haan — pure India mein har order par free shipping. No minimum order value. 4–9 din mein delivery ho jaati hai. Pay online karne par 5% extra off bhi milta hai.

Order Today

Aap bhi enjoy karein — bina compromise ke

Sugar-free Bihari sweets, pure desi ghee mein bani, zero added sugar, diabetic-friendly, NDTV recognised.

Shop Sugar-Free Range

Free shipping pan-India · Pay Rs.99 to book, rest on delivery · 5% extra off on full prepaid