Sugar-Free Bihari Sweets — India's First Diabetic-Friendly Range

🌿 India's First Sugar-Free Bihari Sweets

Diabetes ke baad bhi ghar ka swaad

मधुमेह है? त्योहार छूट नहीं सकता।

Sugar-free Thekua, sugar-free Perukiya — banayi gayi same traditional Bihari recipes se, lekin bina refined sugar ke. Pure desi ghee, natural sweeteners, zero preservatives. Diabetic-friendly. NDTV Shrestha Icon Mallika Singh ke kitchen se.

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NDTV Shrestha Icon of Bharat · FSSAI Certified · Pure Desi Ghee · Free Shipping Pan-India · Zero Preservatives

The Story Behind The Range

For everyone who watches the family eat sweets — and looks away

Diabetes hone ka matlab yeh nahi ki tyohaar ka swaad chhoot jaaye. Chhath Puja par jab sab Thekua khaate hain, aur aap chai mein bhi extra dhyaan rakhte hain — yeh feeling hum samajhte hain. Isi liye hum lekar aaye India ka pehla sugar-free Bihari sweets range. Wahi authentic Bihari taste, bina refined sugar. Bilkul wahi Thekua jo Maa banati thi — ab aapke liye bhi.

Why Apna Swad Sugar-Free

Four reasons diabetics trust us

Yeh sirf "sugar-free" label nahi hai. Yeh ek nayi recipe hai — Mallika Singh ne specially diabetics ke liye banayi, aur National Stage par NDTV ne validate ki.

🌿

Zero Refined Sugar

No white sugar, no artificial sweeteners. Only natural alternatives — safe for blood sugar management.

🥛

Pure Desi Ghee

Premium A2 desi ghee, not vegetable oil. The healthy fat that traditional Bihari recipes always used.

👩‍🍳

Mallika-Approved

Every batch personally tasted by Mallika Singh, NDTV Shrestha Icon. Same standard as our regular range.

✓

Diabetic-Friendly

Made for people managing diabetes, pre-diabetes, or anyone choosing healthier sweets. FSSAI certified.

Real Demand From Real Customers

Almost half of Apna Swad customers choose sugar-free

44%
of orders include sugar-free
54%
of revenue from SF range
12
states already ordering SF
₹840
avg SF order (vs ₹686 overall)

Yeh sirf number nahi hai. Yeh real demand ka proof hai — Hyderabad, Chennai, Gurgaon, Delhi, Jhansi — har sheher se diabetics order kar rahe hain.

Our Sugar-Free Range

Six products. Zero refined sugar.

Choose your variant — Classic or Pure Desi Ghee. Har product 400g aur 800g size mein available. Free shipping across India.

Sugar-Free Sugar-Free Thekua Classic
Thekua

Thekua – Sugar-Free (Classic)

Diabetic-Friendly Classic
From
Rs. 419.00
400g · 800g
Shop Now →
Premium Sugar-Free Thekua Desi Ghee
Thekua

Thekua – Sugar-Free (Pure Desi Ghee)

Desi Ghee Sugar-Free
From
Rs. 499.00
400g · 800g
Shop Now →
Sugar-Free Sugar-Free Perukiya
Perukiya

Perukiya – Sugar-Free Khoya (Classic)

Khoya Diabetic-Friendly
From
Rs. 449.00
400g · 800g
Shop Now →
Premium Sugar-Free Perukiya Desi Ghee
Perukiya

Perukiya – Sugar-Free (Pure Desi Ghee)

Desi Ghee Khoya Sugar-Free
From
Rs. 529.00
400g · 800g
Shop Now →
Bundle Diabetic Combo Bundle
Bundle

Diabetic-Friendly Combo

SF Thekua SF Perukiya 2-Pack
Bundle
Rs. 799.00
Order Bundle →
Sampler Thekua Tasting Pack
Bundle

Thekua Sampler (3-Pack)

Jaggery Sugar Sugar-Free
Bundle
Rs. 989.00
Order Sampler →

"

Jab mere papa ko diabetes hua, woh har Chhath par mithai ki taraf bas dekhte the. Yeh range maine unke jaise har Bihari ke liye banayi hai — taaki tyohaar par koi family member kabhi side mein na baithe. Yeh recipe meri Maa ki hai, sirf refined sugar nahi hai.

— Mallika Singh Co-founder & Head of Kitchen · Shrestha Icon of Bharat, NDTV

Common Questions

Aapke important sawaal

Are these products safe for diabetics?
Haan — hamare sugar-free products specifically diabetics ke liye design kiye gaye hain. Inmein refined sugar bilkul nahi hai. Lekin agar aapko severe diabetes hai ya doctor ne specific dietary restrictions di hain, please apne doctor se consult karein quantity decide karne se pehle. Yeh medicine nahi hai — yeh diabetic-friendly traditional sweets hain.
Sugar ki jagah kya use karte hain?
Hum natural sweetener alternatives use karte hain jo blood sugar par minimal impact daalte hain. Refined sugar, artificial sweeteners (aspartame, sucralose), aur high-fructose corn syrup hum NEVER use karte. Specific sweetener details aap product page par dekh sakte hain.
Kya taste regular Thekua jaisa hi hota hai?
99% same. Pehli baar try karne wale customers ne batayi hai ki initially halka difference feel hota hai, but second piece ke baad bilkul authentic Bihari taste lagta hai. Pure desi ghee ki kushboo aur traditional spices same hain — sirf sweetener alag hai.
Shelf life kya hai sugar-free products ki?
Thekua aur Perukiya: 10-15 days from delivery, agar cool aur dry jagah pe rakhein. Refrigerate karne se 25-30 days tak chal sakte hain. Yeh fresh-made hote hain, mass-produced nahi.
Pre-diabetic hoon, kya yeh khaa sakta hoon?
Bilkul. Pre-diabetics ke liye yeh perfect choice hai — refined sugar avoid karna aur traditional swaad enjoy karna, dono ek saath. Same product family members bhi safely khaa sakte hain.
Pricing regular Thekua se zyada kyun hai?
Sugar-free recipe special ingredients use karti hai — natural sweeteners refined sugar se 3-4x mehnge hote hain. Hum quality compromise nahi karte, isliye Rs.70-100 zyada price hai. Bundle aur 800g packs mein per-gram cost kam ho jaata hai.
Free shipping milega?
Haan — pure India mein har order par free shipping. No minimum order value. 4-9 din mein delivery ho jaati hai.

Order Today

Aap bhi enjoy karein — bina compromise ke

Sugar-free Bihari sweets, pure desi ghee mein bani, diabetic-friendly, NDTV recognised. Use code below for 20% off — launch period ke liye.

CODE: WELCOME20

Shop Sugar-Free Range

Free shipping pan-India · Pay Rs.99 to book, rest on delivery · 5% extra off on full prepaid