Bihar ka asli swaad, apno ke liye
दू गो महिला, एक गो सपना
Two women. One shared love for authentic Bihari food. A kitchen built on generations of family recipes — and a nationally recognised promise of purity, honesty, and the taste of home.
Ghar Ka Swaad, Apno Ke Liye
Every Thekua, every Perukiya, every Nimki is made with the same care our mothers and grandmothers put into their festival cooking — because that's the taste that brings home closer, no matter where you live.
Two women. One longing for home. One decision to do something about it.
Millions of Biharis live away from Bihar. In every city, during every festival, the same conversation repeats: "Woh wala Thekua yahan nahi milta." That jaggery-sweetened, desi-ghee-fried Thekua. Those khoya-stuffed Perukiya shaped by hand. That crisp Nimki at every chai sitting back home.
Mallika Singh — nationally honoured as a Shrestha Icon of Bharat on NDTV — had something rare: the living memory of those recipes, passed down from her mother and grandmother in Bihar. Every Thekua she made could transport anyone straight back to a Bihari kitchen. The ratio of atta to gur. The warmth of the desi ghee. The instinct for when it's done. All of it lives in her hands.
Pallavi Priyanka — MBA professional, deeply Bihari at heart — saw in Mallika's craft what every Bihari away from home had been looking for: food that was actually made the right way. She brought the business structure, the operational rigour, and the vision to take Mallika's kitchen to every Bihari home in India.
That one sentence — said by everyone who tasted Mallika's food — is why Apna Swad exists. Together they built it: Mallika leads the kitchen, Pallavi leads the business. And every single batch that ships carries one simple question as its quality standard: Would I serve this to my own family?
Mallika Singh — Shrestha Icon of Bharat
Recognised on national television among India's most inspiring entrepreneurs and culture keepers — for her exceptional commitment to preserving Bihar's traditional food heritage and making it accessible to Biharis across the country.
A national stage for an authentic craft
Icons of Bharat is a prestigious platform presented by ffreedom and NDTV — India's leading news network — celebrating the country's most inspiring changemakers, entrepreneurs, and culture keepers. Mallika Singh was selected as a Shrestha Icon — the highest recognition in the programme — for her extraordinary work in preserving Bihar's traditional culinary heritage.
She was assessed by a distinguished panel of judges alongside participants from across India, and received the Shrestha Icon title and a cash award of ₹1 Lakh on national television. For Apna Swad, this isn't just an award — it is NDTV's validation of the one thing we have always believed: that real, homemade Bihari food deserves a national stage.
Two women. One kitchen. One dream.
Different strengths, shared roots, one unbreakable commitment — to bring authentic Bihari food to every home that misses it.
Mallika is the soul of Apna Swad. Every Thekua that leaves our kitchen began in her hands — with the ratio of atta to gur, the warmth of the desi ghee, and the instinct for when the dough is ready, all inherited from her mother and grandmother in Bihar. She runs the kitchen, trains the team, and ensures nothing leaves without her approval.
Recognised nationally as a Shrestha Icon of Bharat on NDTV, Mallika brings a combination of lived tradition and professional discipline that is rare in the food industry. Her standard is one simple question: "Would I serve this to my own family?" If the answer is anything less than yes, it starts again.
Pallavi is Bihari through and through — and her connection to this brand is as personal as it gets. The Thekua frying in desi ghee before Chhath, the Perukiya her mother shaped by hand, the Nimki that was always there at chai time — these are her memories too. When she joined Apna Swad as Co-founder, it wasn't just a business decision. It was a homecoming.
An MBA graduate from Sikkim Manipal University and a former HR professional, Pallavi manages the full business operation — supply chain, logistics, customer experience, and growth strategy. She is the bridge between Mallika's kitchen and every customer's doorstep. Her people-first thinking means the team behind every batch is as cared for as the food itself.
The food industry has forgotten what "homemade" means
We see it every day — and it's the exact problem we set out to solve.
Adulteration is everywhere
Cheap vegetable oil passed off as ghee. Artificial colours in jaggery. Preservatives in everything. Packaged sweets that have nothing in common with what our grandmothers made.
Missing home shouldn't feel this heavy
Millions of Biharis live away from Bihar. The food that once reminded us of mothers and grandmothers has become hard to find — and harder to trust. That's exactly what we're fixing.
Thekua
We can't bring you home for Chhath — but we can bring home to you
For every Bihari, Chhath Puja is not just a festival — it is identity, memory, family. And Thekua is at the heart of it. For those who can't travel home, the absence is felt deeply.
But what we can promise is this: the Thekua you offer at your window on Chhath evening will have the same taste, the same purity, the same devotion as the one prepared in a Bihari household back home.
Four principles. Zero compromise.
Handmade with care
Every Thekua shaped by hand. Every Perukiya filled and sealed by hand. No industrial moulds, no shortcuts. Our hands, our recipes, our care in every piece.
Pure ingredients, nothing hidden
Pure desi ghee. Real jaggery. Whole wheat flour. Genuine khoya. Zero preservatives, zero artificial colours. If we wouldn't serve it to our own children, it doesn't go in.
Maa wali taste, every time
Our recipes aren't written in cookbooks — they're remembered. Passed down from grandmother to mother. Measured by hand, tasted as we go, adjusted with instinct.
Trust you can verify
FSSAI Licensed. GST Registered. Nationally recognised on NDTV. Every ingredient listed, every process transparent. Trust isn't claimed — it's earned through consistency.
Three classics. Made from the heart.
Each one a memory from a Bihari kitchen — now made with the same care, ready to travel to your home.
Thekua
The Chhath Puja offering. The Diwali sweet. The taste of every Bihari childhood. In Jaggery, Jaggery + Desi Ghee, Sugar, and Sugar-Free variants.
Perukiya / Gujiya
Stuffed with khoya and dry fruits, fried in pure desi ghee, sealed by hand. In Khoya Dry Fruits, Khoya Desi Ghee, and Sugar-Free variants.
Nimki / Namak Para
Crisp, layered, addictive. In Classic Salted, Ajwain, Masala, and Desi Ghee variants — the snack that's always been there, now at your door.
To every Bihari away from home — this is for you
Apna Swad is a brand of Parvarish Food Processing LLP. At its heart are two women: Mallika Singh — Co-founder, Head of Kitchen, and nationally recognised Shrestha Icon of Bharat on NDTV — leads every batch with the rigour of a craftsperson and the warmth of a mother. Pallavi Priyanka — Co-founder and Business Head — ensures that craft reaches customers across India with the same integrity it was made with.
If one of our Thekua makes you remember your mother's kitchen, if one bite of Nimki takes you back to your grandfather's chai time, if our Chhath Puja Thekua makes you feel that home is just a little closer — we've done our job.
Bring a little bit of home to your table
Handmade. Pure desi ghee. Zero preservatives. Free shipping across India. Backed by a nationally recognised kitchen.
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