Apna Swad — Ghar ka swaad, apno ke liye. Launching 1 June 2026.
Launching 1 June 2026 Join the waitlist for 20% off your first order — code emailed only to subscribers
NDTV Icon · 2022 FSSAI Certified Maithili kitchen · Delhi 100% Handmade 1 June Launch

Bihar ka swaad,
ghar tak.घरक स्वाद, अपन के लेल।

Maithili recipes, hand-rolled in a Delhi kitchen — Thekua, Nimki and Perukiya by Mallika Singh, a 25-year custodian of the recipes our grandmothers wrote down in memory, not in books.

1 of 60NDTV Icons of Bharat
25 yearsOf Mallika's recipes
FSSAILicense 23324003001715
NDTV · 2022
Thekua
ठेकुआ · Bihar's heritage cookie
From₹309 / 400g
Mallika Singh, Head of Kitchen at Apna Swad
Mallika Singh
Head of Kitchen · Maithili roots, Delhi kitchen
Mallika Singh receiving NDTV Shreshtha Icon of Bharat 2022 from Anand Kumar
NDTV Shreshtha Icon · with Anand Kumar (Super 30)
The founder's kitchen

Recipes our grandmothers never wrote down.बाबा-दादी क हाथक स्वाद।

For 25 years, Mallika has cooked the way her mother taught her in Madhubani — without shortcuts, without flavour boosters, without the chemistry-set industrial recipes that crept into Indian shelves. Today, her kitchen runs out of Delhi, but the recipes haven't changed.

In 2022, NDTV named her among 60 Shreshtha Icons of Bharat, alongside Anand Kumar of Super 30 and Prafull Billore of MBA Chai Wala — selected for keeping a regional food tradition alive in a world that forgets quickly.

"Apna swad ka matlab hai — humara apna. Jo cheez maine apne bachhon ko khilayi, wahi cheez aapke ghar mein bhi pahunchegi. Promise."— Mallika Singh, Head of Kitchen
Mallika's Promise

Hear it from the kitchen itself

Every recipe, every ingredient, every promise — straight from Mallika Singh, Head of Kitchen and NDTV Shreshtha Icon of Bharat.

Mallika Singh · Head of Kitchen · NDTV Shreshtha Icon of Bharat 2022

Launching 1 June

Three families. One kitchen.

We start with three recipes our family has perfected over a generation. Twenty-eight pack variants. Eight bundle combinations. Zero shortcuts.

01 / 03
Apna Swad Thekua

Thekua ठेकुआ

Bihar's heritage cookie — atta, jaggery (or sugar, or sugar-free), kneaded by hand, deep-fried in oil or pure desi ghee. The taste of Chhath, every month of the year.

12 variantsFrom ₹309
02 / 03
Apna Swad Nimki

Nimki निमकी

The afternoon-chai companion. Salty, layered, lightly spiced — in classic maida or wholewheat atta. Crisp the way your nani's was, never the factory imitation.

4 variantsFrom ₹289
03 / 03
Apna Swad Perukiya

Perukiya पेरुकिया

A Bihari cousin of gujiya — flaky shells stuffed with mawa, coconut and a hint of cardamom. Now in suji, khoya, and India's first sugar-free version.

12 variantsFrom ₹329

847 families. One reason.
The taste of home.

Waitlist · since April 2026

"Twenty years since I left Patna. I have been waiting for someone to make Thekua the way my dadi made it — without the cardboard texture. Mallika, you have my order on Day 1."
A
Aditi K.Mumbai · Maithili roots
"Diabetic for nine years. The first sugar-free Thekua in India that actually tastes like Thekua, not a sad imitation. I almost cried at the tasting."
S
Sandeep J.Bengaluru
"Ordering the festival box for my parents in Patna. Their Sugar-free Thekua means papa can finally have Chhath ka prasad again."
A
Abhinav S.Gurugram · Bihar origin
14 days to go

Be the first to taste home.— पाहुन, अपने घरक स्वाद के लेल —

Doors open 1 June 2026. Drop your email and we'll send your private 20% off code the moment we go live — plus a free copy of Mallika's Three Recipes guide.

You're in. — Apna Swad Family

Check your inbox in a few minutes for your private 20% off code. We'll see you on 1 June.

✓ 20% off your first order✓ Free shipping across India✓ Cancel anytime